Branding Guidelines

OUTLINE OF BRANDING GUIDeLINES

BRAND

First McKinney's branding conveys to the community who the church is and who it is called to be—the multi-generational Baptist Church heading in a clear direction, reaching young, McKinney families and beyond with high standard ministry for the whole family.  Design that supports this brand leverages white space in an artsy and intellectual way, balanced with a mid-thirties design-savvy aesthetic, and vivid, professional photography that showcases multi- generational community with an emphasis on family.  The overall design is clean and simple, which a hint of ancient modern—casting vision for this multi-generational church with its eyes on reaching the next generation and beyond.
 
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